Events and promotions are some of the fastest ways to drive people through the door. In Southeast Asia, shoppers love interaction, festive fun, and limited-time offers. Here are four event-based strategies that work.

1) Try-on & share-to-win campaigns

Invite customers to try on new arrivals, snap a photo, and post it on Facebook or TikTok tagging your store. In return, they receive a small gift or voucher. This multiplies visibility online while physically drawing people to your shop. 

2) Flash sales with urgency

Plan “first 30 customers get half price” or “two hours only, buy one get one” promos on weekends and holidays. Announce the countdown visibly at the storefront. Urgency nudges passersby into instant action.

3) Cross-store collaborations

Partner with clothing, beauty, or accessory shops nearby to offer bundled promotions. For example, “spend 500 pesos across three stores and enter a lucky draw.” Shoppers visiting a beauty salon may step into your shoe store because of the joint campaign.

4) Festival-themed experiences