Why Mid Heels Are the Ultimate Winner in Comfortable Women’s Shoes — And Which Types Sell Best

— Expert Analysis by Designer Hanna

1. Market Shift: High Heels Declining, Mid Heels Rising — Comfort Drives Sales

In recent years, the core value of women’s shoes has shifted from “look good” to “feel good.” While tall, narrow heels once dominated the spotlight, they’re now giving way to more practical, long-lasting options—especially in chain retail and bulk wholesale markets.

More and more women are choosing mid-heeled shoes as their go-to for both work and daily wear. Mid heels elongate the legs without causing strain, and most importantly—they don’t force the wearer to switch shoes between events. It’s now widely confirmed in sales data and feedback:
Mid heels are the safest bet in the comfort shoe category.

2. Why Are Mid Heels the King of Comfort? 4 Key Reasons

Among our retail clients, over 72% of top-performing SKUs fall into the mid-heel category (3.5–6.5cm). From product performance to customer satisfaction, four reasons explain the dominance of mid heels: