Train staff to identify common customer profiles and adapt their approach.

8. Know Your Competitors

Being aware of competing brands helps you position yours more effectively.

9. Share Testimonials

Use real customer feedback to establish trust.

10. Handle Objections Gracefully

Don’t argue. Understand and resolve pain points through value propositions.

11. Focus on Problem-Solving

Sell solutions, not specs. For example: "This comfortable walking shoe can reduce foot fatigue."

12. Maintain Eye Contact

Confidence builds credibility. Make sure your sales associate communicates with trust.

13. Create Urgency Ethically

Limited-time offers can nudge decisions, but don’t overuse.

14. Personalize the Conversation

Use the shopper’s name and previous purchase history if available.

15. Improve Store Layout Awareness

A good salesperson knows where everything is and guides customers quickly.

16. Conduct Role-Playing Drills

Train your team regularly using real retail scenarios.

17. Stay Informed About Trends

Understanding industry insights