3) Ride local holidays with tactical promos

Songkran, Eid, and the Christmas season bring strong shopping intent. Launch time-boxed offers like “buy 2 get 1,” family bundles, or limited festival colorways. Make urgency visible—countdown cards, staff announcements every 20 minutes, and QR codes that reveal surprise discounts only redeemable in store.

4) Community-first outreach and referral loops

Many shoppers frequent neighborhood markets and community strips. Hand out simple lookbooks nearby, co-host “style corners” with nail or beauty salons, and set a two-sided referral: “bring a friend, you both get 5% off.” Capture phone/WhatsApp details at checkout to keep the loop alive with new-arrival alerts.

5) Data-driven assortment and fast replenishment

Balance fashion with comfort. Use POS reports (or a basic spreadsheet) to see which styles, sizes, and colors turn fastest. Keep core sizes in depth, especially during rainy spells and festival weeks. Restock winners quickly and move slow movers to a clearly marked “smart deals” bay to free cash flow.