In Southeast Asia, demand for stylish footwear is rising across Thailand, Vietnam, the Philippines, and Indonesia—yet competition is fierce. If you run a women’s shoe store, winning more walk-ins is the first step to higher revenue. Try these five, field-tested tactics tailored to the region.

1) Create an inviting, energetic storefront

Shoppers here love lively vibes. Keep your façade bright and cheerful, play upbeat music, and spotlight seasonal heroes—sandals, slides, and athleisure sneakers. Use clear window props and lighting to convey “fashion + comfort” at a glance. Rotating a “Deal of the Day” sign near the entrance nudges passersby to stop and step inside. 

2) Turn social media into a foot-traffic engine

Facebook and TikTok dominate discovery. Post short try-on videos and mini live streams (“street-style looks,” “festival specials”), tag your location, and pin an in-store reward: “show this post for a gift” or “scan for an in-store coupon.” Geo-targeted boosts within 3 km of your mall or market reliably convert online views into door opens.