8 areas worth betting on:
High-repurchase classic styles – Simple yet refined designs that earn loyalty and drive repeat sales.
Multi-color offerings – As seen in our current range (Brown, Black, Beige, White), offering variety increases SKU efficiency.
Mid-heel comfort designs – Styles with stable 4–5cm block heels remain a top choice for commuting women.
Jean-friendly structures – Styles like our Jean-friendly Stress free lightweight almond-toe Crossover-Strap comfortable Women' heels pair effortlessly with denim, making them a practical go-to.
Lightweight builds – Lighter soles and materials reduce shipping costs and improve the wearing experience.
Multi-scene functionality – Shoes that transition easily from work to dinner are highly marketable.
Well-structured comfort – Smart internal shoe engineering supports the foot and reduces fatigue.
Value-driven pricing – Reasonable pricing paired with superior build quality is still a winning formula.
3. Why Structure Matters: Science & Industry Proof
Structure isn't a cosmetic detail—it defines how a shoe
