3. Train Staff to Build Comfort Narratives

• Equip staff with comfort vocabulary like “ultra-soft,” “step-friendly,” “ergonomic support.”

• Engage customers by asking foot arch, walking habits, matching to specific comfort-oriented shoes.

• Use dialogue to convert interest into trust-driven purchases.

4. Layered Incentives

• Run campaigns such as “comfort challenge” to trial shoes and receive discount upon return.

• Bundle shoes with comfort-enhancing accessories: insoles, socks, foot-care kits.

• Reward loyal buyers with exclusive early access to new comfort lines.

5. Post-Sale Engagement

• Follow up via comfort-check surveys, collect user-generated content highlighting comfort experience.

• Use feedback to refine your comfort-focused offerings over time.

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