Las Vegas, August 2025 — At this year’s MAGIC SHOW in the United States, Ninety-Nine Trading Co., a leading name in Chinese footwear manufacturing, became a major draw for international buyers. The booth was packed with visitors, many of whom stopped to try on and select products from the brand’s extensive new collection.

The spotlight was firmly on comfortable women’s shoes, a global trend that continues to gain momentum. From soft soles to ergonomic designs, the company showcased stylish yet wearable shoes that appealed to the practical and aesthetic needs of modern consumers.

Ninety-Nine Trading Co. demonstrated a clear understanding of the market shift toward comfort and fashion fusion. With competitive pricing and an emphasis on design-driven innovation, the brand stood out among hundreds of exhibitors.

Buyers from Europe and North America expressed strong interest in styles that prioritize wearability and quality. Many noted that comfort-first fashion is no longer a niche — it is the new norm.

Through its vibrant presentation at the MAGIC SHOW, Ninety-Nine Trading Co. reaffirmed its position as a forward-thinking brand, redefining the global image of “Made in China” with design, comfort, and commercial readiness.